At Wixter, we are committed to educating our customers, and providing traceable, sustainable seafood options from around the world.

Why Frozen?

In the past, frozen seafood has endured a bad reputation. New freezing and production methods have led to a revolution in frozen seafood. These methods ensure the seafood retains freshness and quality, while reducing cost, waste, and lowering its carbon footprint.

Frozen At The Peak Of Freshness

Our seafood is frozen hours after it is harvested to preserve the nutritional benefits and flavor of the species. Wixter Market ensures that the product you purchase is better than “fresh” product that may have been in transit for days or even weeks.

Frozen At The Peak Of Freshness

Our seafood is frozen hours after it is harvested to preserve the nutritional benefits and flavor of the species. Wixter Market ensures that the product you purchase is better than “fresh” product that may have been in transit for days or even weeks.

Not All Frozen
Is Created Equal
Quality + Nutritional Benefit
Fresh vs Frozen

Fresh fish starts degrading immediately after the fish is harvested. Bacterial growth over time causes the flavor and nutritional benefits to decrease, and eventually the fish spoils. Our fish is frozen almost immediately after it is harvested.

Frozen vs Superfrozen

Our super frozen fish (Sashimi Grade Tuna) is frozen to an ultra-low temperature of -60°C, to perfectly preserve the quality of the product without using preservatives. Once the fish is thawed, it is akin to enjoying a fish straight from the ocean.

Thawing And Preparation

Great, You’ve stocked up your freezer with with the best seafood from around the world. Use our Thawing and Cooking Guide to make sure your meal is prepared just right.

Trust & Transparency Without your trust,
our market does not exist.

In order to gain our customer’s trust, we are fully transparent in disclosing the origin of every ounce of seafood we offer.

The seafood industry is extremely fragmented with producers, traders, brokers and distributors involved in the supply chain. We source directly from trusted producers around the world. As a principle, we dont offer seafood we wouldn't love eating ourselves.


Wixter Scallops Sourced From Massachusetts (available in-store only)

NO HORMONES,
NO ANTIBIOTICS,
NO PRESERVATIVES,
EVER.

"As a buyer, trusting your seafood source is critical to buying a premium product that was handled the right way, every time. We ensure we know the producer of every pound of seafood being sold at Wixter Market."

Matt Mixter, Founder

Sustainable from
Capture to Consumption
Our market provides high quality, sustainably sourced seafood. We are transparent in our sourcing and partner with trusted producers who ensure a low carbon footprint and sustainable operations.
Farmed vs Wild Caught

Wild fish populations are dwindling, and there is a rising demand for seafood around the world. The only way to ensure wild fish stocks remain for generations to come, is to rely on sustainably raised seafood. We source from the top seafood farmers from around the world, and ensure that all our farmed seafood is responsibly raised.

What Is Sustainable Food?

Sustainable seafood means ethical wild catch practices, avoiding overfished species, and choosing farmed seafood that is raised responsibly. Our longstanding relationships with the worlds top seafood producers means you can rest assured, any product you buy from Wixter Market is sustainably sourced.

Whole Fish Concept

Wixter Market offers zero waste products. Premium seafood offcuts are processed into Hofseth BioCare supplements OmeGo (Oil), ProGo (Protein), and CalGo (Calcium), all of which are sold at Wixter Market. This ensures no part of the fish is wasted.